About us

Welcome to Em Mai Group Pty Ltd, the small but mighty boutique business that proves good things really do come in small packages. We may not have a corporate office with floor-to-ceiling windows or an army of employees, but what we do have is passion, heart, and a whole lot of noodles.

Our empire (okay, more like a cozy corner) operates on two fronts:

Vietnam Tours

Picture this: breathtaking landscapes, buzzing markets, and flavors that make your taste buds sing karaoke. Our tourism services are here to show you the real Vietnam—not the "Instagram filter" version, but the vibrant, flavorful, sometimes chaotic, and always unforgettable experience. Think of us as your fun, food-loving travel buddy who knows all the best spots and the juiciest local gossip.

Em Mai - Vietnamese Kitchen (Canberra)

Here’s where things get personal. After a career as a diplomat (yes, really), I traded suits for aprons and decided to bring authentic Vietnamese cuisine to Canberra. Why? Because I missed the taste of home, and frankly, I was tired of pho that didn’t pho-fill my standards.

At Em Mai - Vietnamese Kitchen, we serve northern-style pho that’s as authentic as a Hanoi street corner at dawn. We’re talking clear broth, tender beef, and no unnecessary distractions (looking at you, bean sprouts). It’s comfort food with a side of nostalgia and a sprinkle of black pepper.

Why Em Mai?

Let’s be real—choosing Em Mai isn’t just about picking a business; it’s about embracing a vibe. Why? Because we’re not your average, run-of-the-mill operation. Here’s why we’re your new favorite team:

Being Aussie-Vietnamese means we understand the best of both worlds. Need someone to decode the art of crossing a busy Hanoi street? We’ve got you. Want a pho recipe that pairs perfectly with Aussie wine? Done. We’re like cultural translators, but instead of boring lectures, we bring you unforgettable travel experiences and meals that taste like home.

Sure, we don’t have a shiny corporate office or a fleet of fancy cars, but what we do have is heart. At Em Mai, we’re all about delivering authentic experiences that make you smile—whether it’s a trip to Vietnam that feels like stepping into a postcard or a bowl of pho so good it makes you tear up a little. We care about quality, not just cash.

Life’s too short for bad food and boring businesses. At Em Mai, we mix hard work with a good laugh—because let’s face it, nobody wants a bowl of pho served with a side of grumpiness. From our cheeky sense of humor to our obsession with quality, we’re here to make your experience as memorable as it is delicious.

So, why Em Mai? Because we’re your friendly neighborhood Aussie-Vietnamese crew who know how to have fun, cook like pros, and create memories that last a lifetime.

Come for the love. Stay for the laughs.